01
LookaKooka
Client
Client
Lookakooka Designs
Lookakooka Designs
Type
Type
Playful Graphic Aussie Goods
Playful Graphic Aussie Goods
,
,
Brand Design
Brand Design
Year
Year
2025
2025
About
About
LookaKooka started as a side project, a creative outlet and a place to play with ideas tied to the Aussie culture I grew up around. The weird stuff, the funny stuff, the things you don’t really notice until they start disappearing. It’s an ongoing experiment where some things land and some don’t. That’s part of the point. Along the way it’s grown into a fully functioning ecommerce business with daily sales, but it’s still very much a personal project. A way to unwind, push myself creatively, and explore ideas through a contemporary lens, with a bit of humour and no real interest in taking itself too seriously.
LookaKooka started as a side project, a creative outlet and a place to play with ideas tied to the Aussie culture I grew up around. The weird stuff, the funny stuff, the things you don’t really notice until they start disappearing. It’s an ongoing experiment where some things land and some don’t. That’s part of the point. Along the way it’s grown into a fully functioning ecommerce business with daily sales, but it’s still very much a personal project. A way to unwind, push myself creatively, and explore ideas through a contemporary lens, with a bit of humour and no real interest in taking itself too seriously.
Role
Brand Strategy & Positioning
Visual Identity & Product Design
Content & E-commerce
Production, Roll-out & Operations
Outcome
A live, end-to-end brand and e-commerce platform with ongoing sales, used as a real-world testing ground for brand systems, product ideas, and content.
Role
Brand Strategy & Positioning
Visual Identity & Product Design
Content & E-commerce
Production, Roll-out & Operations
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
Outcome
A live, end-to-end brand and e-commerce platform with ongoing sales, used as a real-world testing ground for brand systems, product ideas, and content.
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