Macros is a meal delivery service offering dietitian-designed meals, tailored to individual macro-nutrient goals. The old brand was masculine, gym-focused, and lacked mass appeal. After multiple unsuccessful rebrand attempts, the goal was to refresh the visual identity while retaining its roots. We transformed the bulky, gym-focused aesthetic into a cleaner, friendlier, and more calculated approach to nutrition. The new identity shifts the focus to a healthy lifestyle, highlighting the food through a more educational and scientific lens. By brightening the colours and expanding the palette, we introduced a fresh, modern appeal.