04
Macros
Client
Client
Macros
Macros
Type
Type
Goal-Based Meals Delivered
Goal-Based Meals Delivered
,
,
Brand Refresh
Brand Refresh
Year
Year
→
→
About
About
Macros is a meal delivery service offering dietitian-designed meals tailored to individual macro-nutrient goals. The brand had become overly masculine and gym-focused, limiting its broader appeal. The goal was to refresh the visual identity while retaining its foundations, repositioning Macros as a more approachable, lifestyle-focused clean nutrition brand.
Macros is a meal delivery service offering dietitian-designed meals tailored to individual macro-nutrient goals. The brand had become overly masculine and gym-focused, limiting its broader appeal. The goal was to refresh the visual identity while retaining its foundations, repositioning Macros as a more approachable, lifestyle-focused clean nutrition brand.
Role
Brand Strategy
Visual Identity
Art Direction & Packaging
Copy Development
Outcome
A more approachable, contemporary identity that shifted Macros away from a gym-centric aesthetic toward a broader, lifestyle-focused audience.
Credits
Copy Concepts
Simon Beaumont
Role
Brand Strategy
Simon Beaumont
Visual Identity
Art Direction & Packaging
Copy Development
Credits
Copy Concepts
Simon Beaumont
Outcome
A refreshed, more approachable brand that repositioned Macros away from a gym-focused aesthetic toward a broader lifestyle audience. The new identity improved clarity across packaging and digital touchpoints, expanded the brand’s mass appeal, and supported growth by presenting nutrition through a cleaner, more modern, and more accessible lens.
