02
Rooftop Social
Client
Client
Rooftop Social
Rooftop Social
Type
Type
Evidence First Consulting
Evidence First Consulting
,
,
Brand Refresh
Brand Refresh
Year
Year
2024
2024
About
About
The brief was to refresh the brand for Rooftop Social, an evaluation company. I developed a concept centred around the internal tagline Insights with Impact, reflecting the organisation’s values of flexibility, confidence, and creativity. The client selected this bold, typography-led direction, with a pink-toned ‘Crimson’ chosen to create a distinctive identity in a sector dominated by blues and teals. The rollout included brand guidelines, templates, stationery, merchandise, and event and exhibition graphics.
The brief was to refresh the brand for Rooftop Social, an evaluation company. I developed a concept centred around the internal tagline Insights with Impact, reflecting the organisation’s values of flexibility, confidence, and creativity. The client selected this bold, typography-led direction, with a pink-toned ‘Crimson’ chosen to create a distinctive identity in a sector dominated by blues and teals. The rollout included brand guidelines, templates, stationery, merchandise, and event and exhibition graphics.
Role
Brand Strategy
Visual Identity
Art Direction
Brand Systems & Roll-out
Outcome
A clear, confident identity that shifted Rooftop Social away from conservative sector norms. Rolled out across digital, print, and event materials, the system supported a major event launch and helped win new work.
Role
Brand Strategy
Visual Identity
Art Direction
Brand Systems & Roll-out
Role
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
Outcome
A clear, confident identity that shifted Rooftop Social away from conservative sector norms. Rolled out across digital, print, and event materials, the system supported a major event launch and helped win new work.
